setting up a facebook product feed with flexify

#SETTING UP A FACEBOOK PRODUCT FEED WITH FLEXIFY CODE#
#SETTING UP A FACEBOOK PRODUCT FEED WITH FLEXIFY TRIAL#

It will capture details of visitors who have clicked products and even added them to their cart but did not complete the purchase. Nevertheless, you can capture the activities of your store visitors and use this data to retarget them with dynamic product ads. Not every store visit may earn you a purchase. You can use your Pixel data to create a custom audience of people who added various men's apparel to their cart, for example, and display them ads promoting your new men's shirts to increase your sales. And even if you sell a single product, audience behavior in your store may be diverse.Ĭreating custom audiences based on the Meta pixel data will also allow you to tailor your ads to different audience segments based on the products they’re interested in.Įxample: If you are running an apparel store and you want to promote a new line of men's shirts, you can create a custom audience of people who showed interest in men's shirts or general men's apparel in your store. Moreover, unless you sell a single product, audiences have different product interests. Retargeting people who visited your store and encouraging them to purchase more products will definitely improve your conversion rate and increase your sales significantly. Well, with Pixel-based custom audiences you can do exactly that. Wouldn’t it be great to be able to show your ads to people who already showed interest in your brand? Create custom audiences for better ad targeting

Let's break it down into the 5 main benefits of adding the Pixel to your Shopify store. The Meta pixel has great importance in three areas: Audience creation, measurement, and optimization. Why should I add a Meta pixel to my Shopify store? I don't want to go too deep into technicalities, but if you're interested, we have an excellent article explaining in further detail how does Meta pixel work. The Meta pixel is created and managed using the Facebook Business Manager. After creating custom audiences based on your Pixel data, you can also use them to create lookalike audiences to acquire new customers. You can use the data your Meta pixel records to show your ads to different audience segments based on their actions on your Shopify store. It captures specific actions visitors perform on your site and provides you with data to help you refine your Facebook and Instagram advertising campaigns to maximize performance.

#SETTING UP A FACEBOOK PRODUCT FEED WITH FLEXIFY TRIAL#

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#SETTING UP A FACEBOOK PRODUCT FEED WITH FLEXIFY CODE#

The Meta (formerly Facebook) pixel is a tracking code generated from your Facebook ad account and implemented on the header section of your Shopify store’s website. You will also discover tips to troubleshoot common Shopify pixel issues. This article covers everything you should know about successfully setting up a Meta pixel on your Shopify store and how it can boost your store’s earnings. And as Facebook is one of the most popular advertising platforms out there, you want your Facebook ads to be as profitable as they can be. Make sure you verify all settings in the preview at the bottom of the page before generating your feed.Having a Meta (formerly Facebook) pixel properly installed on your Shopify store is crucial for your success in Facebook advertising. The options you set in this section have a direct impact on how your products will look like in your ads. a price multiplier of +1.21 would add 21% to your price and a price multiplier of 0.5 would give a price reduction of 50%. You can set both negative prices for sales & positive prices for taxes. If you set a price multiplier the final price that shows up in your Product Feed will be modified. If you select this setting your compare-at-price will show in your ad. Shopify has a field called 'compare-at-price' for each product. We recommend you use this if you export all variants. T-Shirt RED, T-Shirt GREEN, T-Shirt Blue instead of T-Shirt, T-Shirt, T-Shirt. If you are exporting all variants in your feed you can use this setting to influence how your titles will show up in your ads.

Override title with 'ProductTitle - VariantTitle'. If you select this settings your Product Feed will contain these titles & descriptions instead of the default ones.

Shopify has custom fields where you can set your titles & descriptions optimized for SEO. Setting your product title & price has a direct impact on what your ads will look like in ad platforms like Facebook. This section explains the settings available to modify your product titles & prices.

Setting up a facebook product feed with flexify